case study
Festival des Fleurs de Louisiane
In 2022, interest and attendance for Festival des Fleurs, Lafayette’s premier garden show and sale, was waning. In preparation for their 30th anniversary in 2023, we were hired to turn things around. This is how it went…
Actions
Brand Overhaul
Introduced a new logo and updated messaging to reposition the festival as a family event.
New Website
The website was redesigned with new features, making online vendor and sponsor signups, tickets, and merch available online for the first time.
Social Media Leverage
Discontinued outdated advertising methods in favor of targeted ads, saving money while reaching a larger, more diverse audience across the state.
Results
Increased Exposure
200,000+ Louisiana residents saw social media marketing for the festival.
Doubled Attendance
Event attendance soared from the usual 1,500 to well over 3,000, with attendees staying longer, enjoying the larger offering of activities.
Demographic Growth
The once dormant 18-34 year old age group now makes up over 30% of attendees, ensuring sustainability for the next thirty years.
Before & After
let’s work together
Get in touch today to discuss your design needs and how ddc can help.